sales revenue sales budget budget sales forecast guide video Building Your Sales Budget

This video will guide you through building a sales budget - the first step in building an operating budget for your landscape company.

 

The goals of the sales budget are simple:

  • To realistically forecast revenue (sales) for the coming year
  • To set profitable sales goals for your company

When you're first creating your sales budget, don't worry too much about the profitable part, until you're finished.  Your sales forecasts will start out as an 'educated guess', but by the time you're finished the rest of your budget, you'll know exactly what your sales need to be in order to set a plan for a profitable year.

 

Sales Forecast Information

  • The key number in the sales budget is the Forecast which will indicate your Forecast Sales for the budget year. Your Previous numbers would be from the year prior. 
  • We recommend breaking your sales down by Division Type (see screenshot below).
  • If you use an accounting software and wish to add your Account IDs to your LMN Budget, use the Acct. ID field provided.

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Sales Forecast Tips

  • Include all cash sales in your LMN budget - even if you don't report those sales in your accounting.  Without cash sales, your numbers, and profit margins, will be inaccurate and will cause pricing errors.
  • Review the Forecast Sales in the middle tile at the top of the sales budget.  Make sure your forecast is realistic.  Being too aggressive, or too conservative can lead to mistakes in pricing.
  • Don't worry about creating a perfect budget right away.  When you get to the Analysis Tab of your budget, you will have a chance to review and edit if desired.  Even after a budget is activated, it can still be updated.
  • Use your sales budget as a tool for setting up the default profit margins for your estimates. If your budget's net profit is set to 4%, then your estimates will default to 4% as well. By setting your sales budget to achieve a specific net profit, you'll make sure your estimates' pricing defaults to the same net profit.
  • If you do not want to adjust your sales goals as they stand, you can add a new line to your sales tab, called Adjustment to indicate the adjusted sales amount used to increase your profit margin, as shown below.

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